With the controversy surrounding its rumored new algorithm and the gradual rollout of a new, black-and-white redesign for some users in recent weeks, Instagram has dropped a number of clues about big changes up its sleeves. And now, it appears some of those changes have finally arrived via an update to the app released Wednesday morning; specifically, an all-new app icon and the widespread launch of the simplified black-and-white app redesign.
That's right, the skeuomorphic, camera-like icon that you've tapped a zillion times is officially gone. And it's been replaced with this thing:
"Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram," the company explained in a blog post
announcing the changes. "Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form."