Fair enough. I don’t think I’ve met anyone as passionate about American cheese as you.
Revisionist history. I just made that shit up.
Ha, OK. I won't make you name your all-time favorites, but tell us about one excellent burger you ate recently.
I had the Peter Luger burger. I love the Peter Luger burger. "Steakhouse" burgers, whatever… everything has to have a genre. [Scoffs.] It's a fucking burger, and it’s delicious. They put an onion slice on it. It’s so good!
Is it all about stripping down the toppings so the meat shine through?
It can be a lot, if you learn how to balance it. I think, again, juxtaposition of ingredients is very very tough. Often times, less is more. More, is less. I read that in a fortune cookie once.
So back to Shake Shack -- will you ever do another burger with them? Is a burger concept something you'd consider doing yourself?
I mean, there’s… we have a lot of stuff down the pipeline, for us. We just launched… we’ll see. I’ll keep it at that. [Note: HMMMMMMMMMMMMMMM?!]