As Charlie Newman, president/owner and roast master of World of Coffee, explained in a statement, the coffee is meant to combine high-quality coffee with the flavors and aromas of Jack Daniel's whiskey, such as notes of caramel and vanilla. If you think about it, these are perfectly reasonable flavors to combine with coffee.
Jack Daniel's said the coffee is currently available at its Lynchburg Hardware and General Store in Lynchburg, Tennessee, as well as via its online store ahead of a nationwide release sometime in the near future. It's available in both regular and decaf and comes in 8.8oz collectible tins and 1.5oz gift bags that start at around $7.
Let's just hope the whiskey-infused coffee is better than wine-infused coffee.