Collaborative beers are pretty well-trod ground for breweries. However, those collabs are usually two breweries making something new together. Increasingly, though, we've seen a lot of breweries teaming up with companies that aren't breweries. Just to name a few recent ones there have been breweries collaborating with Hershey's and Yuengling, Sheetz and Evil Genius, Dunkin' and Harpoon, La Colombe and MillerCoors, High Brew and New Belgium, Game of Thrones and Ommegang (which has been going for quite a while), and a host of sports teams.
Add Jägermeister to the list. It has teamed up with Stone Brewing's Arrogant Consortia for Jägermeister Arrogant Bastard Ale. The liquor company is calling this its "first-ever liquid partnership" in the US. The result is a Berlin-brewed American strong ale with "a variety" of the 56 herbs, roots, fruits, and spices that give Jäger its distinctive flavor.