After some difficulties getting in touch, the bobsled team managed to get ahold of Red Stripe, and the offer was real.
"We have been working with the Jamaica Bobsleigh Federation to get the final price, but the team will have their sled," Red Stripe's Senior Marketing Manager Andrew Anguin told Thrillist. "As a beer born and brewed on the same island as these athletes, we wanted to ensure they had what they needed to proudly compete and represent Jamaica."
Bjorn Trowery, director of external communications for Heineken USA told Thrillist that the deal is "100% done!" The company has paid for a new sled, and "the team can now Sleigh All Day." The final cost was €42,000 or about $52,000 USD.
"The games are an honor to compete in, and as the number one beer in Jamaica, we want to help those athletes realize their dreams," Trowery said. "The athletes clearly have no quit, so we are doing our part and putting the cost of a new bobsled on our 'bar tab.' My expense report this month is going to include a bobsleigh on it, and for that, I couldn’t be happier. "
The company has made some loyal drinkers for their support of a team that will make history when they make their first run.