Specifically, the trip includes roundtrip airfare for two, a two-night stay in downtown Louisville, and even a dinner for two at an unnamed "renowned" local Kentucky restaurant. To try and snag one of the limited number of packages, you'll want to hit the Jim Beam website at 10am ET on Monday, June 4, when they go on sale. They're almost guaranteed to sell out in minutes, so you'll want to have your clicking finger and credit card at the ready. Jim Beam is also reportedly planning to release some "surprise" additional packages before June 17 via its Facebook, Instagram, or Twitter accounts.
While a trip to the distillery will most certainly involve sipping your fair share of bourbon, If you manage to score one of the trips you'll also get a limited edition Jim Beam Black decanter, rocks glass, and luggage tag. Odds are you'll probably walk away with at least a bottle or two, too.