To set JIM up, you plug it in, pour in a bottle of your favorite hooch (they of course recommend Jim Beam, but it's unlikely the machine is sophisticated enough to detect something else if you so choose), and it's ready to start pouring. To activate it you say "Hey Jim" followed by a command like "pour me a drink" or "pour me a shot" and it'll oblige (hot tip: make sure you have a glass under the spout first).
It's equipped to respond to certain other drinking-related commands like "Hey Jim, let's toast" or "Hey Jim, what's the best way to drink bourbon?" but ask it any other question and you're most likely to get some variation of "I have no idea" followed by a recommendation to start drinking. JIM also has the sort of raspy tone and jovial timbre you'd want from a disembodied voice serving you booze -- that's because it's actually Fred Noe's, the seventh generation master distiller of Jim Beam.