Jimmy John's Is Offering a 4/20 Discount Based on How High You Are

Grab a sub on April 20 to get a discount based on your actual elevation.

Jimmy John's 420 deal
Courtesy of Jimmy John's

The wordplay is the point at Jimmy John's on April 20. (It's also a signal of how fully brands want to embrace cannabis culture as long as the risk is low and, with few exceptions, they don't have to help push for justice as new legislation surfaces.)

The sub-slingers are running a promotion with a sliding scale discount based on how high you are. The 4/20 offer is about elevation rather than intoxication, though. On April 20, Jimmy John’s will have an "elevation checker" site where you can enter your location to get a discount of up to 20% off a sub based on whether your elevation is “not so high,” “kinda high,” or “highest.”

The company will be hosting a party for the occasion in Leadville, Colorado, which, yes, is a weird place for a large corporation to have a celebration. The 2,742 residents of Leadville reside in the city with the highest elevation in the US. So, the story there is that you're definitely going to see Jimmy John's say this city is the highest or something like that.  

Jimmy John's isn't the exception here. If you're looking to get a discount on food from a big chain on April 20, you will have to tolerate some puns.

Want more food deals?

Here's our huuuuuuuge running list of all the free food you can get right now, as well as the best pizza dealsreward programs, birthday freebiesgift card offersfood delivery offersalcohol delivery deals, and perks for getting your vaccination against COVID-19. If you want a little more than, say a free taco, we also have you covered with a long list of meals you can get at fast food chains under $5. You're welcome.

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Dustin Nelson is a Senior Staff Writer at Thrillist. Follow Dustin Nelson on Twitter.