For the last two years, Jimmy John's Customer Appreciation Day has attracted hordes of hungry bargain hunters with a special, one-day-only deal for $1 sandwiches. In fact, the line for stupidly cheap subs stretched out the door and around the corner in some places, when the discount arrived last May 2. So, it should come as no surprise that Jimmy John's regulars are already wondering what the chain has in store for the occasion in 2018.
Well, it turns out Jimmy John's is not offering a Customer Appreciation Day deal this year, a company spokesperson confirmed on Friday. That's right, no $1 subs (although, there's a chance some local franchise locations will offer a similar promotion). Instead, JJ's said it plans to treat its loyal cold cut cult to something different -- and potentially even bigger than dollar subs -- in the near future. There is still hope.