"We put a lot of time and effort into creating sandwiches that marry speed with the highest-quality ingredients," John Shea, chief marketing officer at Jimmy John's, said. "While The Frenchie stands on its own, we thought it was so good it should be enjoyed with wine."
The grapes are sourced from the Chalone appellation by The Folk Machine in Santa Rosa, California. It's a winery with envy-inducing labels. The Pinot Noir has, according to Jimmy John's, "notes of dark raspberry and ripe cherry" with "hints of cedar and spice." The wines, crafted by winemaker Kenny Likitprakong, will be available for $29.99 per bottle, but there are only around 600 of them that will be made available through VinDeSandwich.com.
Before anyone starts to think Jimmy John's is taking a turn for the snooty -- or as snooty as a sub shop can get -- they put together ads aimed at ensuring no one thinks they're suddenly taking themselves too seriously.