Your local grocery store cereal aisle is hardly a war zone, but the battle of the big breakfast cereal brands -- General Mills versus Kellogg’s -- is heating up. It all started in January when Lucky Charms’ parent company released an unofficial mashup of the magically delicious cereal and rival Kellogg’s Frosted Flakes.
Now, the latter company is hitting back with a pairing of their own to keep the feud alive. Earlier this week, the brand debuted Honey Nut Frosted Flakes, a blatant rip on General Mills’ iconic ‘O’-shaped cereal. The yellow, honeycomb patterned box features the Frosted Flakes logo, along with the cereal’s beloved mascot, Tony the Tiger. Above the logo are the words honey nut, along with a tiny bee -- neither of which is particularly reminiscent of that seen on the Cheerios box, but we see what they did there.
“Honey Nut Frosted Flakes was a tough nut to crack. We knew our fans would be excited for this flavor and we’re too,” Brant Wheaton, Senior Brand Manager for Frosted Flakes said in a statement. “It was such a fun challenge to combine the two well-known flavors of honey-nut and Frosted Flakes to make something completely unique and quite frankly, g-r-reat.”