Look at it this way: Keurig makes enough K-Cups to circle the Earth multiple times every year, and with the new version, Keurig will continue to make enough K-Cups to circle the Earth multiple times every year. The only difference is that they'll be recyclable. For its part, Keurig said it's continuing to work on making K-Cups more sustainable.
"When you look at the trends toward single-serve generally, you can either villainize it, or you can fix it," Monique Oxender, Keurig’s chief sustainability officer, told the Times. “We’re trying to fix it.”
And while the new cups will be recyclable, that doesn't mean they'll end up being recycled. As the Times explains: "Consumers will have to remember to put it in the recycling bin, if they have one. They also should peel off the aluminum top -- a messy process that gets coffee grounds under fingernails." Sort of spoils the convenience of using a K-Cup, right?