"When you look at the trends toward single-serve generally, you can either villainize it, or you can fix it," Monique Oxender, Keurig’s chief sustainability officer, told the Times. “We’re trying to fix it.”
And while the new cups will be recyclable, that doesn't mean they'll end up being recycled. As the Times explains: "Consumers will have to remember to put it in the recycling bin, if they have one. They also should peel off the aluminum top -- a messy process that gets coffee grounds under fingernails." Sort of spoils the convenience of using a K-Cup, right?
Ultimately, the change may result in fewer K-Cups polluting the planet, but there will be just as many reasons to consider using another brewing method.
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Tony Merevick is Cities News Editor at Thrillist and has found the reusable K-cup pod to be pretty great for brewing some coffees. Send news tips to email@example.com and follow him on Twitter @tonymerevick.