Unlike a soap opera you've watched religiously, KFC's bizarre social media move is a bit hard to follow. It's unclear what this stunt is even remotely about at the moment. Its latest product launch was limited edition pickle fried chicken, which debuted on Monday, but it's tough to see how that could be connected.
There also don't seem to be any working theories quite yet on what the endgame is here, and who knows how long the seemingly irrelevant messages will continue. But you have to hand it to KFC considering the fact that you're even reading about it right now proves its already accomplished what it presumably set out to do: get your attention.