Last month, a random Twitter user pulled back the veil on KFC's brilliant social media strategy. The user, @edgette22, noticed a hidden joke baked into the company's Twitter account: It only follows 11 other accounts, six of which are guys named Herb, while the other five are members of the Spice Girls. The marketing guru behind the homage to the chain's "11 herbs and spices" recipe definitely deserves a promotion.
When @edgette22 noticed the subtle gag, it caused a furor, testing the limits of commotion caused by fast-food chains online. In the intervening days, @edgette22 has probably been relishing his 15 minutes of internet fame, but KFC has decided to massage his ego with a fancy gift.
The chain sent him an oil portrait of himself sharing a KFC drumstick with Colonel Sanders against a stunning nature backdrop, with mountains towering in the distance and a majestic waterfall spraying mist next to a deer. It basically puts Kentucky Fried Chicken on equal footing with the Medici family, or any of history's great artistic patrons.