But the Sioux Falls, South Dakota resident tells Thrillist that he's never worked for KFC or Yum Brands and that the whole thing transpired organically. "I understand where people see my job title and where I work and how that may raise a question, but if you do any kind of research at all you can see that KFC has their own PR firm," he said.
For his part, Edgette is right. KFC partners with the public relations juggernaut Edelman to handle its promotions. TallGrass, which is headquartered in Sioux Falls with satellite offices in Los Angeles and New York, has a variety of clients, none of which happen to be KFC, however.
Despite the minimal legwork it takes to debunk some of his accusers' claims, there are still some wrinkles in Edgette's story. For one, many people have pointed out other Twitter users who uncovered KFC's social media secret long before Edgette ever did. While this is undoubtedly true, none of the other accounts came within remote touching distance of Edgette's 323,000 retweets and 716,000 likes: