Elon Musk's Brother Is Launching a Restaurant Where the Food Is Under $5
When it comes to grabbing a quick meal, you invariably have to decide between breaking down and getting cheap fast food or coughing up for healthier fast-casual options. But Kimbal Musk, brother of inventor and Tesla CEO Elon Musk, hopes to fix that problem by launching a new restaurant concept that's fast, healthy, and affordable, according to a report by Tech Insider.
Musk, who co-founded a small chain of restaurants called The Kitchen and Next Door, said the new restaurant, The Kitchenette, will serve mostly grab-and-go meals like sandwiches, soups, and salads for less than $5 when it opens at the Shelby Farms Park in Memphis sometime this August. Although there are no solid plans beyond the Memphis location, Musk said he hopes to potentially take the restaurant concept nationwide, per the report.
The new restaurant is Musk's latest effort to revolutionize the way we eat, you know, sort of like how his brother pushes to revolutionize the way we travel. In fact, a bio on The Kitchen's website explains that Musk left the tech industry to become a restauranteur with a mission to improve communities through healthy and sustainable food.
Musk hopes to achieve the aggressively low prices by closely working with local farmers and eventually luring people away from traditional fast food. It's probably worth noting, too, that Musk sits on Chipotle's board of directors.
"People want real food," he told Tech Insider. "The demand for it is through the roof."
We reached out to a spokesperson for The Kitchen for more information.
A spokesperson for The Kitchen confirmed Musk's plans to open the new restaurant with co-founder Hugo Matheson later this summer, and clarified that while most of the food on the menu will be under $5, not all of the food served there will be as aggressively priced.
"Almost all of the ingredients on the menu for both The Kitchen and Kitchenette in Shelby Farms Park will be sourced from the Memphis community of farmers, ranchers and purveyors," the spokesperson said via email. "We are still developing the menu and building relationships with local purveyors."
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