Why is this meme happening?
Aside from the people who liked A Star Is Born liking it with fervent intensity, there's something relatable about the straightforward romance between Ally (Gaga) and Jack (Cooper). As Esther Zuckerman wrote previously for Thrillist, discussing how meme-ready the film is, "It's an elemental tale of love and loss with a hefty dose of show biz razzle dazzle." (Not to mention, the actors are more than able to recreate their intimacy outside the film.)
No one could resist nabbing screengrabs when the actors got really close during their performance of "Shallow," especially the moment when Gaga looks at Cooper like you'd look at... well... a slice of your favorite pizza after a week of fasting.