"After three years of research, we [Lidl] discovered that U.S. consumers don't like discount groceries," the presentation read. "Unlike Aldi, the Lidl will be a hybrid similar to Trader Joe's or Harris Teeter, but closer to a Trader Joe's. We will sell high-end brands, quality not quantity, best products only." Products named include locally-sourced produce, private-label coffee, and wine.
However, they aren't expected to ditch some of the policies that earned the Aldi comparison, like asking customers to bring their own bags and bag their own groceries. But that's how they keep those infomercial-low prices, allowing you to impress your friends with foie gras instead of a pantry loaded with government cheese.
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