General Mills dropped a sort of new cereal on Wednesday. A new version of Lucky Charms was released, and it's called Lucky Charms Frosted Flakes. At first glance, it's obviously a mash-up of Lucky Charms and Frosted Flakes. Right?
It is Lucky Charms with the non-marshmallow portion (you know, the part you didn't eat as a kid) replaced by frosted corn flakes. However, Frosted Flakes cereal is owned by Kellogg's, so it's not an official mash-up. The logical next question would be why does the "frosted flakes" portion of the box look an awful lot like the text on a box of Frosted Flakes. That's not really clear, but it seems like General Mills is not so subtly trolling a rival.
This can happen because the name Frosted Flakes isn't trademarked, as noted previously by Serious Eats. It's a description. That means General Mills is free to make this slightly confusing, but delicious-looking resolution-breaking cereal.