The Marshmallows-Only Lucky Charms Dream Is Finally Real

Published On 10/16/2015 Published On 10/16/2015

It's Lucky Charms without all that pesky cereal, and it's everything.

Entrepreneur children everywhere have dreamed of creating a box of Lucky Charms with only marshmallows. And now General Mills has made that ideal breakfast a reality. All that's left to do is make Pod Racing an Olympic sport and give that "I'm the Baby" song from Dinosaurs a modern re-mix, and the childhood checklist will be complete. 

There is a catch, of course. As part of the Lucky 10 Sweepstakes, General Mills is producing only 10 of the rare boxes of the marshmallow stuff, and you can't buy them in a store. Nope, this is a sweepstakes-only deal. To enter the contest, take a selfie of yourself holding an imaginary box of Lucky Charms and post it on Facebook, Twitter, or Instagram, with the hashtag #Lucky10Sweepstakes. The deadline is October 18th, and you must be 18 years old and an American citizen to enter (sorry children of the world).

Instead of reading the official rules here, you can also have Biz Markie sing them to you in this General Mills video that makes the whole concept even more ridiculous:

Sign up here for our daily Thrillist email, and get your fix of the best in food/drink/fun.

Kara King is a News Writer at Thrillist and is gonna take a selfie real quick. ​Send news tips to and follow her at @karatillie.



Learn More