Throughout late 2016, Lyft and Budweiser ran a partnership aimed at keeping drivers off the road when they've had too much to drink. They gave out 35,000 free rides to customers at times when people tend to go out: weekend nights and holidays. You know, Halloween, Thanksgiving, anytime you spend too much time with your family.
Lyft and Budweiser are bringing the program back with more teeth this fall. The Give A Damn campaign will dole out 150,000 round-trip rides from September 21 through December 31. Last year, the offer was only for one-way trips.
"The whole intent behind [having round-trip fares] is to encourage people to plan ahead," Katja Zastrow, VP of Corporate Social Responsibility & Better World at Anheuser-Busch, tells Thrillist. "We have over 30 years of programs that promote responsible drinking, like the designated driver program. I think that's become a cultural norm, having a designated driver when you go out. But we want to stay relevant to how people are behaving and how they're going out now."