After a week of terrible press and increasing uproar, Facebook founder Mark Zuckerberg apologized to the social-media platform's users on Sunday with full-page ads in seven British and three American newspapers, citing a "breach of trust." He was of course referring to the Cambridge Analytica data scandal that has led to a 13% dip in company stock and a surging #deletefacebook movement.
As you've no doubt heard by now, it was recently uncovered that Cambridge Analytica, a London-based data mining and analytics company, purchased the private data of up to 50 million Facebook profiles. This data was easily gathered by a psychology professor via a quiz app that exploited Facebook's openness to sharing user data with app developers. Cambridge Analytica is being accused of using that data to inform election ad targeting for the campaign of President Donald Trump and others.