McDonald's, along with a bevy of other brands, paid tribute to International Women's Day with an alteration of its iconic golden arches. The company inverted its logo across social media channels, fashioning the golden M into a W, and one McDonald's outpost in California even went as far as to change the physical sign in front of its store.
McDonald's has been tweeting its usual blither about burgers and fries today, mixing it up with inspirational stories for the occasion. Notice the golden arches are upside down (is it WcDonald's now?).