The P.L.T. is composed of a Beyond Meat patty that's been exclusively developed by McDonald's to capture the taste of McDonald's burgers. There is also cheese, lettuce, tomato, raw onion, and the burger is dressed in ketchup, mustard, and mayo atop a plushy sesame seed bun. The test will be held for 12 weeks in 28 McDonald's locations across Ontario, Canada.
When reached by Thrillist, a McDonald's spokesperson didn't confirm or deny plans to launch the plant-based burger in the United Status, but said, "[the] test allows us to learn more about real-world implications, including customer demand, customer experience, the restaurant logistics of cooking and serving this product to guests, the supply chain logistics of making this product available, and other important information that may inform future decisions."
Additionally, Wahlgren affirmed this in a press release, stating that "during this test, we're excited to hear what customers love about the P.L.T. to help our global markets better understand what's best for their customers."
Plant-based meats are taking over and allowing consumers to reduce their reliance on meat; it continues to be a more sustainable option that benefits animal welfare and environmental preservation. It's only a matter of time before we see the global effects of plant-based patties making their way internationally through McDonald's.