This McDonald's & Dairy Queen Are Currently Involved in a Roadside Roast

"Why dine with a clown when you can dine with a queen?"

Social media has made it easier than ever for fast food restaurants to roast everyone from their customers to their business rivals, but it's not so often that we see these chains duking it out in real life. 

For some residents of a small Missouri city, that's exactly what they saw recently when a local McDonald's and Dairy Queen got into a hilarious roadside back and forth. Things started innocuous enough, with McDonald's posting an invitation for Dairy Queen to square up with its sign. Soon enough, the two restaurants were going trading quips about McDonald's famously broken ice cream machines and the two restaurants' respective branding:

Courtesy of Marshfield Area Chamber of Commerce
Photo courtesy of Marshfield Area Chamber of Commerce
Courtesy of Marshfield Area Chamber of Commerce

The two chains managed to get some local businesses in on the action, too, with a local bank and ice cream shop criticizing both restaurants:

Courtesy of Marshfield Area Chamber of Commerce
Courtesy of Marshfield Area Chamber of Commerce

In the end, both McDonald's and Dairy Queen fit in some solid roasts of their competitor. Check out every sign from the Marshfield sign beef below:

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Chris Mench is an editor focusing on NYC News at Thrillist. You can follow him on Twitter for more of his work.