While you probably don't think of McDonald's as the ideal venue for difficult talks with your family, a controversial gay-friendly commercial for the company's McCafé restaurants in Taiwan is, well, challenging people's perceptions about the fast food restaurant... and some people there are not lovin' it.
The ad, released late last week, shows a guy coming out to his dad by writing "I like boys" on the side of his McCafé coffee cup. In a tense, emotional moment, the older man gets up and leaves his son at the table, seemingly in disapproval, but returns just seconds later to take back the cup and modify it with his own message. He passes the cup back to his son reading, "I accept that you like boys" and smiles before a tagline reads, "Let there be more warmth in conversations," according to a report by Adweek.
Although the original video on Facebook has since racked up millions of views, nearly 100,000 likes, and more than 12,000 shares, religious groups in the small island nation are pissed about the promotion of such a powerful pro-LGBT statement. Some anti-gay opponents there have even called for a boycott against McDonald's, claiming the heartwarming story of a parent loving a child for who they are is unfit for children, per a report by Shanghaiist.
The report quotes a statement from a group called the Alliance of Taiwan Religious Groups for the Protection of Family, saying it "opposes all advertising that miseducate children on sexual behavior," and "rebukes and boycotts all enterprises that are polluting the next generation." Of course, this is far from the first time McDonald's has strongly voiced support for the LGBT community, considering the "Come As You Are" commercial the company released to similar controversy in France nearly six years ago.
Anyway, if you ever plan on holding an important family conversation at your local Mickey D's, go all out and do it over a giant pile of fries.
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Tony Merevick is Cities News Editor at Thrillist and loves some good, deep-fried pandering. Send news tips to email@example.com and follow him on Twitter @tonymerevick.