McDonald's sure isn't above testing weird promotions and products to catch the average consumer's eye (and dollars) these days. Whether it's a 48-count McNugget bucket, a somehow bigger Big Mac, or a purple blob of indeterminate species named Grimace, McD's is exploring all sorts of bizarre angles as the company endures a sales slump.
Anyway, the newest promotion from McD's won't tickle your tastebuds, but could definitely help you stock up on more fast food -- if you're in Japan, anyway. The prize? An 18-karat golden Chicken McNugget, valued at $1,500.
The company began dropping hints on the whereabouts of a nugget-stealing mascot named Kaito Nuggets recently on its Twitter timeline. As part of a contest, followers needed to track the thief down.
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Trying to read through the McDonald's Japan Twitter timeline through translation is like trying to read Ulysses while on acid, but according to High Snobiety, the contest winner nabs the 1.8oz gold lump, while 21 other runners-up will receive 5-packs of regular nuggets accompanied by two new dipping sauces McDonald's Japan is promoting: creamy cheddar cheese and fruits curry sauce. Mmm... fruits curry.
Probably safe to assume the dipping sauces taste better than the golden McNugget. But then again, that'll be the first time anybody's found a lump of anything in a box of McNuggets and was happy about it.
The golden McNugget likely won't solve the fast food giant's sales woes... but hey! Somebody's gonna be $1,500 in golden McNugget richer. And isn't that the best kind of wealth?