McDonald's sure isn't above testing weird promotions and products to catch the average consumer's eye (and dollars) these days. Whether it's a 48-count McNugget bucket, a somehow bigger Big Mac, or a purple blob of indeterminate species named Grimace, McD's is exploring all sorts of bizarre angles as the company endures a sales slump.
Anyway, the newest promotion from McD's won't tickle your tastebuds, but could definitely help you stock up on more fast food -- if you're in Japan, anyway. The prize? An 18-karat golden Chicken McNugget, valued at $1,500.
The company began dropping hints on the whereabouts of a nugget-stealing mascot named Kaito Nuggets recently on its Twitter timeline. As part of a contest, followers needed to track the thief down.