In a cruel contest at a minor league baseball game, the Memphis Redbirds invited two children to an Icee-chugging contest that was very obviously going to end with at least one kid holding his or her temples in pain. That's exactly what happened to the champ.
In the video above, he hits the Icee hard as time winds down. The sweet taste of victory is quickly replaced by a world of very visible pain. Someone should have given that poor child a lesson on the perils of brain freeze.
Ice cream headaches are caused by cold stimuli hitting the roof of your mouth, leaving you with constricted capillaries, according to a 2012 study published in The FASEB Journal. This might happen when you consume something cold and wonderful like ice cream or Icees. The rapid temperature change near sensitive nerves causes the pain, and it can be cured by warming the roof of your mouth.