That dude who owns a grooming kit and crafts barrel-aged whiskey? Yeah, he's a sexist. That is, according to new research that claims men with beards are more likely to be sexists.
A recent study published in the Archives of Sexual Behavior suggests that men with facial hair are more likely to demonstrate "hostile sexism." During the study, hundreds of men from both the United States and India completed an online survey designed to measure demographic variables, sexism, and current facial hair status.
When the results came in, the team found that men with facial hair showed significantly higher levels of sexism than clean-shaven men. If this is all true, and keep in mind it's one study, then No Shave November is basically a sexist pig breeding ground.
The researchers theorized that maybe these results go hand-in-hand with the idea that beards somehow express masculinity and dominance. After all, lumbersexuals are so burly, right? Actually, not really. That's kind of just a social construct.
Whatever the reason, makers of shaving cream should totally use this study as a marketing plug.
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Kara King is a News Writer at Thrillist and remains neutral on the subject of beards. Send news tips to firstname.lastname@example.org and follow her at @karatillie.