In fact, the study asserts the only social interaction that gives off a more positive feeling than Snapchat, is actual face-to-face communication. Wait, people still do that?
"On the surface, many people view Snapchat as the 'sexting app,'" said Michigan researcher Joseph Bayer, the lead author of the study, "But instead, we found that Snapchat is typically being used to communicate spontaneously with close friends in a new and often more enjoyable way... at the same time, Snapchat interactions were perceived as having less social support than other social media. These findings open up important questions about the benefits and costs of different social media."
The study focused on 154 college students, gauging them by "experience sampling," which measures "how people think, feel and behave moment-to-moment in their daily lives—to assess the participants' well-being by texting them at random times six times a day for two weeks."
Why is Snapchat such a positive social media platform (besides the obvious hilarious filters...)? One major implication, according to the researchers, are Snapchatters' lack of concern over their "overall image," because Snapchat by its nature is a temporary experience, allowing users to be less self-conscious, and (for lack of a better word) sillier. That, and the fact that "moments" in Snapchat tend to be lower-key, less stressful, and more about fun minutiae than giant life experiences.