This Video for Microsoft's New Surface Studio Will Give You Goosebumps

Although most eyes have been trained on Cupertino for Apple's big "hello again" event on Thursday, Microsoft held its own major product reveal on Wednesday -- complete with an update to its Surface Book notebook, a new 3D version of its classic Paint app, and among other products, a staggeringly spectacular all-in-one desktop computer called the Surface Studio. And even if you're not much of a Windows fan, Microsoft's video for the new machine will give you freaking goosebumps it's so cool.

Set to a thunderous remake of "Pure Imagination" from Willy Wonka, the video beautifully showcases the Surface Studio's incredible hardware engineering, including the 28" touchscreen display, the badass "zero-gravity" hinge, and Microsoft's puck-like Surface Dial accessory for the computer. From creating stunning illustrations with the Surface Dial and the massive touchscreen to using the company's suite of productivity software for business, the video illustrates several key tasks the computer can be used for all while the music poignantly swells. By the end, it's basically impossible not to want one, or at least admit that the thing is stupidly cool. 

Microsoft said the Surface Studio will be available in limited quantifies for pre-order in time for the holidays and will start at $3,000, or way more than most other desktop computers (although Microsoft would argue it lives in another category all its own). The Surface Dial, which is almost like a stylus combined with a mouse (but more), will set you back another hundred bucks. So, uh, maybe start saving now? Or you can always just watch the video on repeat and keep dreaming for free.

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Tony Merevick is Cities News Editor at Thrillist and would absolutely get one of these things if he had $3,000 laying around and, uh, enough space in his little NYC apartment for one. Send news tips to and follow him on Twitter @tonymerevick.