Wine has this reputation for being a sophisticated, old-people beverage that you move on to after you've spent your flavored vodka-filled youth. But, apparently that's not true, according to a new study that suggests millennials drink more of the boozy grape juice than any other generation.
A new report from the Wine Market Council, in fact, claims millennials alone drink 42% percent of all wine consumed in the US. Let that sink in for a moment. That's almost half the US wine consumption -- and millennials only make up about 26% of the entire population, comprising 83.1 million of the total 318 million-person US population.
In 2015 alone, millennials drank 159.6 million cases of wine, which was more than any other generation. On average, they're drinking wine that's under $20, and consuming 3.1 glasses on a given drinking occasion. That's also more glasses than any other generation, too. But, that may have something to do with the fact that they're young and still good at drinking.