Lovers of fast Mexican food are celebrating a victory over Chipotle's unchanging menu this week. The fiesta was caused by Chipotle finally offering queso after years of rejecting its most-requested menu addition. Unfortunately for cheese dip addicts, Chipotle is only offering queso at its New York test kitchen. Small as the test run may be, Moe's Southwest Grill -- 2016's most popular Mexican chain in the US -- has taken note.
Moe's has launched a full-scale troll of Chipotle and its queso. "These queso impersonators are claiming to serve the perfection that is smooth and delectable queso, attempting to fool consumers across the nation," the company said Wednesday in a statement that all but mentions Chipotle directly.
The release bullet points how you can determine if you're a "victim" of "imposter queso," and it's basically a list of early complaints about Chipotle's queso. "The texture is grainy," one bullet point reads. "When snapping a gram-worthy pic for #foodporn, nothing happens," says another.
Chipotle had avoided queso in the past because of its vow to avoid artificial flavors, colors or preservatives which can make it tough to turn out a quality queso.