The other Morning Consult report looked a bunch of additional data to help determine what the most effective packaging strategies are at the moment. In that regard, they found the terns "vegan" or "diet" were the biggest turn-offs for people, with 35% and 31% of consumers saying they make products less appealing, respectively. Alternately, the terms most enticing to consumers right now are "fresh," "farm-fresh," and "Sourced from American farmers."
The word "organic" is also a huge lure, especially for younger people. In fact, 54% of 18-29 year-olds said having "organic" on a label makes a product more appealing. Familiarity and brand loyalty is still a big deal, too, with 45% of the survey respondents said they're willing to pay an extra 50 cents on a small grocery item if it was from a brand they knew and liked.
Interestingly, despite the fact that enormous companies like Whole Foods and Walmart are knee-deep in the grocery delivery business, most people still aren't on board with getting their groceries that way. It turns out that 65% of all consumers have never bought food or drink products online, and don't plan to in the future "regardless of advancements."
Beyond illuminating just how much people prefer certain purveyors over others, the whole study also kind of makes you wonder how an online-only grocery company dedicated to being explicitly brand-less is ever going to survive.