As evidenced by your tendency to start singing/humming/yelling "Cowboy" by Kid Rock after a few pints, beer -- or maybe one too many beers -- can embarrassingly change your perception of music. And now, it appears the reverse might also be true: music can affect the way your beer tastes, according to a new study.
In particular, researchers led by Dr. Felipe Carvalho of Vrije Universiteit in Belgium found that listening to different types of music can actually influence how you perceive the flavor and strength of the beer you're drinking, according to a report by Eater.
The study is based on three separate experiments in which participants were asked to taste and rate a beer while they were exposed to a different "sound stimulus," or music, each time. But, as an abstract for the study explains, "the participants were not informed that they were, in fact, tasting the same beer" all three times. Interestingly, the soundtrack used in the experiments affected the way the participants rated the beer's favor and strength, the researchers concluded.