In fact, Chick-fil-A's longtime refusal to open on Sundays is the center of Popeyes' flagrant trolling. It's one of the key reasons why Popeyes, a formidable new force in the chicken sandwich arena, decided to resume sales of its sandwich on this exact date. Yes, it's also National Sandwich Day, but more importantly, Chick-fil-A will be closed. This is petty business 101 and Chick-fil-A has yet to gain the upper hand.
Tackle 7 Pounds of Seafood in One Sandwich
Following the initial cordial invitation to dine at its restaurants on -- gasp -- a Sunday, Chick-fil-A quickly and awkwardly followed up with an additional email, "[apologizing] for the confusion" while firmly indicating that they will remain closed on Sundays.
Chick-fil-A was all in on National Sandwich Day sending out campaigns and drumming up buzz... until they learned it was on a Sunday pic.twitter.com/53rViVVTBB
Nevertheless, if you choose to partake in National Sandwich Day, just know that you'll have to delay the festivities or partake early if you're a Chick-fil-A fan. Of course, if Chick-fil-A really wanted to get back at Popeyes, it would open on Sunday -- just this one Sunday -- after all.
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Kat Thompson is a staff writer at Thrillist. Follow her on Twitter @katthompsonn.