Along with the slogan, Nebraska is debuting a number of tourist-targeted print advertisements with equally charming copy. “Famous for our flat, boring landscape,” declares one ad. “Lucky for you, there’s nothing to do here,” reads another. A third ad, spotlighting the famed local Father’s Day weekend Testicle Festival proclaims, “Festivals for everything from mud to testicles.”
“To make people listen, you have to hook them somehow,” says John Ricks, the state’s tourism director. “We had to shake people up.”
In the midst of his research for the new campaign, he reported that Nebraskans, when asked what was special about their state, would frequently reply: “there’s nothing to do, here” -- a remarkably unhelpful response. But apparently, Nebraskans are nothing if not frank.
“It’s probably more edgy than we’re used to,” Lori Paulsen, executive director of the Nebraska Winery and Grape Growers Association told the Omaha World-Herald. And she’s not alone in the sentiment. It’s certainly a hip approach for a state that most recently appeared in national news for serving questionable Kangaroo meat in school lunches.