When you're all-in on binge-watching the latest season of your favorite Netflix show (NOT Marco Polo), nothing will stand in your way. Not even having to watch on a tiny iPhone. But that eats up an absurd amount of data. Naturally, Netflix knows this, and just made it way simpler for users to stream on their phones without killing their phone bill.
Today, Netflix rolled out a new global feature that allows users to choose between "low," "medium," "high," and "unlimited" data settings, which should ensure that no one is paying a ridiculous amount of money in data overages because they just have to finish the last episode of Hemlock Grove on the go. This will no doubt make the whole mobile streaming process easier, since users can tailor the experience to their specific needs.
Now unless you actually go in and manage your Netflix settings, Netflix will automatically set you at "default," which the company claims gives you about "3 hours of TV shows and movies per gigabyte of data." If that works for you, then there's no need to change. But, for example, let's say you have an unlimited data plan and want the highest quality streaming and couldn't care less about gigabytes. In that case, you'll want to go to "App Settings" and then to "Cellular Data Usage," where you can select the option that best caters to your needs, in this case, "Unlimited." You'll of course need the latest version of the Netflix app to make this change. More information on how to manage your data settings can be found here.