The New Mac Looks Exactly Like a Cheese Grater, So It's a Meme Now
Apple has to be trolling us, right? The company kicked off its Apple Worldwide Developer Conference (WWDC) on June 3. One of the big unveils was its long-promised new Mac Pro. The tech magicians waved their cape and unveiled a giant cheese grater...
Apple has to be trolling us, right? The company kicked off its Apple Worldwide Developer Conference (WWDC) on June 3. One of the big unveils was its long-promised new Mac Pro. The tech magicians waved their cape and unveiled a giant cheese grater connected to a monitor. Moreover, they did this on the eve of National Cheese Day.
It's impossible not to see the computer and think of a large bell-shaped grater. Hell, maybe it does grate cheese. They didn't discuss that during the presentation. The new computer is an upgrade to the old "trash can" model where, as Gizmodo put it, "form trumped function."
Fortunately for people looking for the extra power this new computer promises, the company thought so much about function they might have forgotten to look at the, you know, cheese grater. So, of course, it quickly became the butt of jokes on social media.
I don’t know anything about the new Mac aside from that people think it looks like a cheese grater so is that GOOD marketing or BAD marketing?— Arin Hanson, you say? (@egoraptor) June 3, 2019
Apple: Hey, check out the new Mac Pr-— Ethan Newberry (@TheGingerRunner) June 3, 2019
Me: $5000 cheese grater.
Also me: who needs two kidneys anyways!?
The new Pro does not come cheap. The Pro Display XDR starts at $5,000. Meanwhile, the cheapest version of the computer (8-core Xeon processor, AMD Radeon Pro 580, 16GB of RAM, 256GB SSD) starts at $6,000. A computer for dedicated to watching Netflix and answer email this is not.