In Back to the Future, Michael J. Fox rode around on a hoverboard and wore a dazzling pair of self-lacing sneakers called the Mags. In 2011, Nike had the genius idea of making those very same sneakers, and has been working on their development ever since. Thankfully, the company has finally mastered the “adaptive fit” technology that made the Mags such a cultural smash, and the shoes are now hitting the market, albeit in limited quantities.
Nike announced yesterday that 89 pairs of the 2016 Nike Mags are available through an online draw, and it only takes $10 to buy in. All proceeds go towards the Michael J. Fox Foundation, to help find a cure for Parkinson’s disease. Fox, who was diagnosed with Parkinson’s in 1991 at the age of 29, already modeled the shoes last year, according to Engadget. Participants can buy an unlimited number of tickets to help a noble cause, and in the meantime also improve their chances of looking like Marty McFly and never having to tie their own shoes again.
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The company notes that only men’s sizes of 7, 9, 11 and 13 are available, which means that quantities are indeed limited. The draw is currently happening now through October 11, and you can register via the company's website.
But Nike isn’t channeling all their technological might into just one shoe -- the company’s HyperAdapt 1.0, “a performance shoe that automatically laces and fits to the unique shape of each athlete’s foot,” will hit the market this November. Shoes have (probably) never been so smart.
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Sam Blum is a News Staff Writer for Thrillist. He's also a martial arts and music nerd who appreciates a fine sandwich and cute dogs. Find his clips in The Guardian, Rolling Stone, The A.V. Club and Vice. He's on Twitter @Blumnessmonster.