"We hope this will appeal to people all over the world," ninja master Jinichi Kawakami told reporters in Tokyo. "The art of ninja is made up of various elements, such as combat, survival techniques and astronomy." Indeed, the Japan Ninja Council is a government-funded group of scholars, tourism industry types, pushing for more Japanese visibility around the world. The ninja programming will feed back into the country's "Cool Japan" campaign, which runs until the 2020 Olympics and explores Japanese food, animation, video games, and other aspects of the country's culture.
There's flat-out nothing cooler than ninjas, so this makes perfect sense.