The candidates who make the cut will first be sent on an all-expenses paid "immersion trip" to Noosa's headquarters and farm in Bellvue, Colorado to learn about its yogurt, and receive their travel money. The only stipulation is that winners must post two social posts about Noosa Yoghurt during the summer of 2018. Seems like a pretty small ask in exchange for a totally free trip to Colorado and wherever that $2,000 can get you.
To throw your hat in the ring all you have to do is upload one original photo to Instagram or Twitter showcasing your dream Noosa flavor, a tub of Noosa (optional), and a caption that "describes the flavor inspiration" before the April 20 deadline. Or you can simply upload a photo and caption to Noosa's special contest site. Four of the winners will be judged by a panel of Noosa employees who'll be weighing each entry based on caption, photo originality, and "taste bud appeal, and the final winner will be determined by a public vote. Winners will learn if they've been selected by May 7.