According to the sign, users of the word are guilty of the brazen sin of "Kardashianism," which is apparently a large, societal issue. Continental's ground rules are simple: If you're caught saying the word "literally," you have five minutes to finish your drink and vacate the premises. If you begin a sentence with "I literally," then you'll be immediately banished from whence you came, no exceptions.
"This is the most overused, annoying word in the English language and we will not tolerate it," the sign reads. "Stop Kardashianism now!"
As one would expect, the harsh imposition got swept up in the internet's daily cycle of angry tweets.