"Consumers have differing food preferences," General Mills wrote in the announcement, "and we heard from many Trix fans that they missed the bright vibrant colors and the nostalgic taste of the classic Trix cereal." Those Trix fans have won the day. Though, lovers of the old style aren't yet getting everything they want. "Another request from our ‘retro’ Trix fan base," the announcement continued, "is to bring back the old fruit shapes – something we hope to be able to add in the future."
It's not setting General Mills back from trying to have fewer artificial ingredients in its products overall, however. More than 90% of its cereals have no artificial flavors or colors derived from artificial sources. Probably a solid bet the company didn't expect this much push back on trying to cut out artificial ingredients.
Silly General Mills, clearly Trix are for adults with a strong sense of nostalgia.
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