After dialing the toll-free number, 1-833-SNDWICH, callers will hear the delightful, kitschy melody of the classic Oscar Mayer Wiener jingle, a tasteful throwback to the storied era of the ringback tone. Next, each participant will verbally agree to allow Oscar Mayer permission to use their commentary on social media, before leaving a message detailing their passionate pleas.
"The dictionary defines a hot dog as a sandwich consisting of a frankfurter in a split roll," says Gregory Guidotti, Oscar Mayer's head of marketing. "I was an English major as an undergrad, so I'm taking the contrarian view that it is a sandwich, because it really aggravates people in the office here."
In part, the hotline serves as a marketing ploy -- the good folks at Oscar Mayer recently nixed a number of the more vile ingredients included in their hot dog recipe (think artificial preservatives and nitrites). But regardless of their intentions, the impact remains: a final airing out of the great hot dog-sandwich debate. It's highly unlikely that we'll get an answer once and for all, but at the very least, this will give us all a little more material to draw from.
And while you're at it, give "is a hot dog a sandwich?" another shot as a pick-up line. The odds are in your favor.