When companies aren't paying for information, the app offers fun (assuming you think selfies are fun) paid tasks to keep users engaged. Though that doesn't mean that they aren't still looking for information.
“We look through all selfies,” says co-founder Kristen Holman. “We have more than 500,000 uploaded so far. We are always looking for interesting trends.”
New York-based Pay Your Selfie user Maggie Ewen doesn’t mind though. “I know that's what it's used for. I know it's used for market research, so I don't see it as a violation of privacy. They make it very clear that they can use [the selfies] for market research.”