PBR's Hard Coffee With Alcohol and Caffeine Is Now Available Almost Everywhere in the US
The familiar Blue Ribbon seal has been hitting a lot of new products lately.
The familiar Blue Ribbon seal has been hitting a lot of new products lately. Earlier in 2019, it was revealed that PBR is working on a whiskey. Then there was news that it's releasing a PBR with a higher alcohol content, a non-alcoholic version of your favorite $2 beer, Stronger Seltzer, and in July 2020, a Hard Tea.
The company is clearly looking for ways to attract new drinkers and revenue. In July 2019, its launched Hard Coffee into the world. No, it's not diving into the hard seltzer market like loads of other breweries or even looking back to make a hard soda or other fad drinks on life support. Hard Coffee. And, yes, it contains caffeine, a representative has confirmed.
The announcement touted the elevated Four Loko as being "among the first of its kind in the industry." It's made with Arabica and Robusta coffee beans and "rich, creamy American milk." It's also infused with vanilla, making it sounds a bit like a boozy Frappuccino. It's surprisingly good, and has won over a lot of fans as it's been slowly released across the country.
"Pabst Blue Ribbon has always been a brand that pushes boundaries and celebrates those who experiment and try new things," said John Newhouse, brand manager for PBR. "Hard Coffee is an opportunity for us to pioneer a delicious and fun new drink, and give America something unique."
The 5% ABV Hard Coffee launched in just five states when it was released in 2019. It was a slow roll out, with many having no luck tracking down the buzzy drink with lots of positive reviews on Untappd having trouble finding it. However, a representative has confirmed to Thrillist that it's now available almost everywhere in the US. You're going to find it on shelves in 48 states and the District of Columbia. The two states still waiting for their turn are North Carolina and New Mexico. Everyone else is able to skip the Irish coffee and get weird with a PBR coffee.