Now, AB Inbev has denied it paid the winning QB anything for his words on live TV. But Apex MG Analytics, a company that analyzes sponsorships, estimated each mention of the brand was worth $1.6 million for the company. That means by uttering the word twice (bear with the math...), Manning gave Budweiser's parent company $3.2 million worth of exposure.
To put it into perspective: a 30-second commercial aired during the Super Bowl cost an estimated $5 million, according to USA Today, or about $166,666 per second. Manning generated 10 times that value in about the same timeframe.
As Deadspin pointed out, this is not Manning's first time uttering the brand name on air -- he did so back in 2014, and he also owns a few Anheuser-Busch distributors. So there's already an affiliation.
But in the waning days of Manning's ability to throw a football, there's one thing he's surely better at than ever: knowing how to make a buck off his platform, and his memorable, weirdly large-foreheaded face.