Pizza Hut "chefs" and marketing execs, it seems, are well aware of the sacred marriage between pizza and beer -- or as you like to call it, Friday night.
"We know that craft beers are really popular right now and we’re celebrating this not just by adding craft beers to our menus, but also by adding this to our pizza dough," Kath Austin, Director of HR and Marketing at Pizza Hut Restaurants, told the paper. "We also know that for many of our customers nothing beats enjoying their favourite pizza with an ice-cold beer, so we thought this would be the perfect culinary union."
You know what? They might just be onto something, folks. Now, they just have to figure out how to combine pizza and ice cream...
If the brief trial is successful (how the hell could it not be?), the company will roll out the beer pizzas nationwide, per the report. Obviously, we reached out to Pizza Hut seeking information on if and when these things will be available here in the US.