Companies will put together all kinds of horrible ideas to get your attention. But every now and then one of those ideas stumbles on serendipitous brilliance. It's still absurd but there's a seed of genius in there. Like these "Pie Tops" from Pizza Hut.
On the surface, they look like pretty standard red and white sneakers with a Pizza Hut logo (which is admittedly not that standard). But below the surface, they're a Bluetooth-enabled pizza machine. By pressing on the tongue as though you're about to pump your kicks, you can order a pizza to wherever the hell you're standing.
The Bluetooth button in the shoes' tongue connects to the user's smartphone and places the order. The sneakers automatically order a $7.99 large supreme, but can be set to a different default order.